LUX it up. This matte lipstick formulated with soft blurring pigments delivers a soft focus, blurred effect with a velvet soft texture. This unique matte lipstick creates a soft focus, blurring effect with the same high impact colour you know we’ll deliver. the silky, velvet soft texture smooths over fine lines and imperfections, while never drying out your lips. A formula that works with your look, build up the color to add drama, or blur out the edges for a soft romantic look. loaded with our exclusive lux blend of extracts pomegranate, goji fruit, and grape seed extracts protect and nourish lips. First exfoliate lips with our lippie scrub and prep with our lippie primer to provide a smooth surface for your lipstick. now you're ready to apply your lux lipstick!